International Zing Burger (IZB) is expanding its menu to meet the growing global demand for plant-based burgers. While our lamb and chicken burgers continue to receive excellent reviews, we recognise that many customers are now looking for sustainable, plant-based alternatives without compromising on flavour.

With millions of customers across the world, we want to ensure that our new menu reflects the diverse tastes of our global audience. That’s why we’re inviting you to help shape the future of IZB.

IZB’s loyalty program has over 10 million subscribers worldwide, and our customers’ preferences vary across regions and cultures. Before launching our plant-based range globally, we want to better understand:

• Which flavours appeal most to our existing and potential customers
• Whether our current customers are interested in plant-based options
• How customer engagement can guide future menu development

Your vote will help us make data-driven decisions and deliver flavours our customers truly want.

Our Plant-Based Burger Flavours

The following five flavours have been carefully selected based on global food trends, competitor research, and their suitability for wheat and mushroom-based buns. Each flavour represents a different part of the world.

1. Teriyaki Tofu (Asia)

Grilled tofu with teriyaki sauce, mushrooms, and fresh veggies.

2. Mediterranean Chickpea and Hummus (Europe)

Inspired by Mediterranean cuisine, this burger features roasted vegetables, chickpeas, herbs, and hummus.

3. Falafel Burger (Middle East)

Crispy falafel, tahini sauce, cucumber, tomato, and herbs. Traditional Middle Eastern taste

4. Spicy Mushroom(Latin America)

Mushroom patty with chipotle sauce and fresh toppings. Bold, smoky, and spicy.

5. Indian Spiced Curry Burger (South Asia)

Plant-based patty with aromatic Indian spices and grilled vegetables. Warm, fragrant, and flavourful.

Let’s Vote! Taste! And Enjoy the world!

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