How to create a unique marketing campaign.
The International Zing Burger event it is all about launching our new creation. Giving people the chance to try our new taste and flavour before everyone else. Our new products are called Spacey Burgers. For the customer of Spacey Burgers, we have prepared a special event, where is not only possible to taste the magnificent hamburgers, but also to have an incredible experience. The event refers to a universal experience with 3D games where everyone is invited if they want to have a great meal and have a fun afternoon. The event will cost 15 USD per person (20 USD). To participate we have created a hashtag #SPACEYBURGERS, so the customer will post photos and stories in social media during and after the event tagging our brand and the event by using the hashtags, which will give us advertising and digital marketing without additional expense. When customers share our event in social media, using the hashtags #SpaceyBurger #3DExperience more people will be engaged and will come and join us having a wonderful Spacey Burger time. The first 30 people who arrive and follow the steps will win a free 3D Experience and a Spacey Combo.
Steps for winning. (Wear a Spacey Burger T shirt.) – (Take a picture in the entrance wearing it and using the hashtags) – (Share it in social media)
The main purpose of the event is to engage people and find out which burger is the most wanted one (The Galactic or The Meteorite Burger). We want to keep developing and reaching other cities in Australia, so the promotion of the event is really important. We are aiming to make this event global.
Also, we want to engage not only people who come to the event, perhaps online customers by the website and social media. We will be having a person in charge of the live on social media We will have surprises, souvenirs and incredible deals and discounts for the future.
|The design for our blog is all about the characteristics that make us different from other brands and burgers: |
A Spacey Design.
We want to transmit the feeling of traveling in the universe, so we use white background to make the space feel bigger, and the pallet of colors are pink, blue, purple as in a galaxy.
The fonts used, transmit seriousness but also proximity to the costumer because is really fresh and easy going. We don’t want to overload the design with strong colors, so for the headers and text we used soft ones. When visiting our blog site, people will feel in the space, just in a pleasant and peaceful atmosphere.
With the logo of spacey burger we wanted people to focus in the theme of the event: the space, so we gave more relevance to this word by giving a larger size and using the image of the universe as the background.
We worked really hard to create a smart design that generate the same sensation as the spacey burgers, we also will keep using the same graphic style so our clients become familiar with the brand and our future events; This for being recognized without any trouble.
We wanted to be coherent with the target and the visual identity and that’s why we came up with a spacey burger that could also be a planet in the space.
Our slogan helps us to explaining how magic and incredible will be traveling with our products. It is a way to say “get ready” but being more mysterious so potential costumers get curious and wonder about it.
We used galactic colors and a spacey typography. We focus in being very minimalistic so people understand the concept and become part of the community burger.